Turn your alternative asset content into the highest quality brand journalism on the internet.
We help alternative asset CMOs bring in leads and delight existing investors by creating exquisite quality content that is data rich and human.
Let’s work together
Book a free, no obligation 15 minute marketing strategy call
No upsell, no offer. Just free, professional advice for you.
Quality.
We carry out primary data collection with industry experts, product specialists, and your existing clients to create the most premiere quality alternative asset content on the web.
Our clients choose us because we are the only financial services marketing studio that specialises in alternative assets.
We bring a level of industry knowledge and expertise to your content that is unrivalled.
“The content consistently provides 25-45% open rates. The content is thoughtful and high level. If I could hire you full-time I would considering how talented you really are.”
– Joseph Sancio, COO, Supervest
Alternative Asset Content Marketing that Connects
Your audience wants more than information. They want understanding and value.
Through deeply researched content, we bridge the gap between your alternative asset fintech innovations and their real-world implications.
Your Challenges
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Idea Generation
You find it tough to brainstorm investment content that speaks to your desired customers and still mirrors your business aims. You struggle to find clarity on your marketing intent and execution.
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Targeting
Your content feels too general or just a bit ‘meh’. You want to write specifically for your ideal customer and nurture investor relations but you’re not sure how.
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Alternatives Expertise
Freelancers and agencies you’ve worked with in the past aren’t alternative asset content specialists and don’t understand your products and services well enough to write about them to a high standard.
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Return on Investment
You’ve already spent time and money on content but it hasn’t brought you the leads and conversion you wanted.
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Visibility
You’ve tried to rank for certain alternative asset or fintech keywords & search terms but it hasn’t quite worked out.
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Consistency
You know the value of regular content but you don’t have the time or capacity with your in-house team.
“I feel very grateful to have found you, as a young startup in the B2B FinTech space, it is so challenging to find support that 1) understand day-to-day paint points and, 2) subject matter.
Working with you has been great from long-form projects to ad hoc support. You always understand brief but also creatively challenge us for the better with the work you produce.
We have had such great feedback on our report and look forward to working on more projects together.”
– Ele Ward, Chief Marketing Officer, Ctrl Alt
Let’s work together
Book a free, no obligation 15 minute marketing strategy call
No upsell, no offer. Just free, professional advice for you.
We make your alternative asset content marketing stand out.
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![Alternative asset content marketing examples. Financial services digital marketing done well.]()
We launched the Streetworthy newsletter and grew it to more than 1800 subscribers within the first 6 editions.
Yieldstreet
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![Alternative asset content marketing examples. Financial services digital marketing done well.]()
We strategise, research, and deliver all blog and newsletter content for this specialist Merchant Cash Advance platform.
Supervest
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![Alternative asset content marketing examples. Financial services digital marketing done well.]()
We created an in-depth white paper report on the current state of alternative assets and oversaw the refreshing of web copy for this UK alts platform.
Ctrl Alt
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![Alternative asset content marketing examples. Financial services digital marketing done well.]()
We researched and wrote blogs that got this EduTech company to the top of Google with no paid ads.
Glean
Alternative investment marketing, done right.
In fintech, the success of your solutions requires that your readers understand the problems you are solving - think hedge funds, blockchain, tokenisation of assets - which is why high quality content marketing is so vital.
Fintech companies hire me for newsletters, blog posts and articles to reach those educational goals. Our clients come to us for clear, genuinely interesting content on the latest in fintech developments, especially alternative assets.
When you are marketing alternative investments, your messaging doesn't need to include spammy sales techniques; your clients are smart people.
You need a clear and honest value proposition that meets your customers genuine needs, in a tone that they recognise and relate to.
This sounds simple but can be very difficult to execute consistently, especially when you are busy with a thousand other things.
We use our 10+ years of experience in academic research, journalism, fiction, and copywriting to craft the perfect story that makes you stand out to your clients.
FAQs
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Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience.
It builds brand awareness, establishes credibility, and ultimately drives profitable customer action.
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Alternative asset investment companies can benefit from content marketing because it allows them to educate their target audience, position themselves as industry thought leaders, and build trust with potential investors.
By providing valuable insights and information through high-quality content, these companies can enhance their brand reputation and attract a larger investor base.
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By incorporating relevant keywords and optimising the structure of their content, alternative asset investment companies can improve their search engine rankings.
Well-optimised content that provides valuable information related to fintech, alternative asset investment, private equity, blockchain, and other key industry topics can help these companies rank higher in search engine results pages (SERPs) and increase organic traffic to their websites.
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Our team brings unparalleled expertise in research methods, data collection and analysis, and data-driven writing to create industry-leading alternative asset content.
Our team brings you:
Academic rigour (PhDs on the team)
Journalism experience (internationally published journalists on the team)
Fiction writing skills (award-winning fiction writers on the team), and,
Proven copywriting expertise (tens of thousands made for business clients)
We bring a level of expertise that sets us apart from other content marketers.
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We understand the importance of consistency in brand messaging.
Before starting any project, we research your brand's voice, values, target audience, and industry. We spend a lot of time and expend a huge amount of effort speaking with people from your team to do this.
The thoroughness of our process means we can create content that amplifies your brand identity and resonates with your target audience.
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Easy.
Get in touch through our contact form.
We will schedule a consultation to discuss your specific needs and goals.
Then, if you decide you would like to partner with us, we will create a content marketing strategy that best suits your company's requirements.
