About Us

  • Google 'How will MCAs perform during recession?' - Our client ranks first on Google thanks to our content.

  • Generated $100k's of sales for our clients through long form content

  • Created white papers which are still bringing in leads 1 year after publication

  • Earned FOUR page 1 Google snippets for alternative asset client

  • Achieved 5x higher search visibility for our client than their 3 biggest competitors

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How Did We Do This?

With A Lot of Research and Writing Experience

My name is Alice Wilson; I am the founder and director of Fintech Content Marketing Ltd.

I hold a PhD in Sociology from the University of York, a top 10 Russell Group research institute.

I have published in top ranking peer reviewed academic journals, have won competitions for my research communication skills.

I was invited to deliver a TEDx talk in 2020 and I won 2nd place in the Three Minute Thesis competition in 2022.

My journalism has been published in national newspapers like The Guardian, The Huffington Post, and The Independent.

My fiction work has been published in more than 15 literary magazines. My stories have been nominated for The Pushcart Prize, and I was selected from thousands of entires to be included in the prestigious Best Small Fictions 2022 anthology by Sonder Press.

I started my fintech content writing company in 2019 and brought this extremely high bar for quality to the business and my entire team.

We have since generated hundreds of leads and hundreds of thousands of dollars of revenue for our clients.

It’s this extremely varied and rich combination of research and writing experience that means we can get unparalleled results for our clients.

Industry average open rates for email marketing hover at 20%. Ours sit between 25% and 45%.

Our Process

1. Granular understanding of the specific problems that your fintech services solve is the first step.

When you partner with us you are assigned a named member of the team who will work with you.

Your dedicated content specialist will talk to you, your product team, and will interview your best sales people.

Together, this gives us a deep understanding of what problems you are solving, for whom, and how you are doing it.

It also gives us the exact language that your customers are using to describe their pain points and how your product or service makes them feel.

2. Researching the data, statistics, and evidence that back up our claims is next.

Quantitative and qualitative data plays a part here. We research the precise metrics that show how your services impact the people who use them: 90 minutes faster, 37% increase in profit, 275kgs reduction in carbon emissions per user.

Data like this means we can showcase what you do with confidence. No sales jargon required, just clear communication and plenty of proof.

3. And then all of this is handed to your readers through clear and interesting storytelling, using case studies that really land with them.

Steps one and two mean that we can tell your clients the stories that matter most to them, in their own words. No fluff, no filler, no jargon.

Just your honest value proposition, stated clearly, backed by evidence, and made human through relatable case studies.

FAQs

  • Our content marketing process is designed to provide you with a granular understanding of the specific problems that your fintech services solve.

    When you partner with us, you are assigned a dedicated content specialist who will work closely with you, your product team, and even interview your best salespeople.

    This allows us to gain deep insights into the problems you are solving, for whom, and how you are doing it.

    We also capture the exact language that your customers use to describe their pain points and how your product or service makes them feel.

  • We believe in backing up our claims with solid data, statistics, and evidence.

    Our research involves both quantitative and qualitative analysis.

    We examine the precise metrics that demonstrate how your services impact the people who use them – whether it's saving time, increasing profits, or reducing carbon emissions per user.

    With this data, we can confidently showcase what you do without resorting to sales jargon.

    Clear communication and ample proof are our focus.

  • We understand the importance of clear and interesting storytelling when delivering your message to your clients.

    By combining the insights gathered from steps one and two of our process, we can create genuinely interesting case studies that resonate with your target audience in their own words.

    There's no fluff or filler – just an honest value proposition stated clearly, backed by evidence, and humanised through relatable examples.

  • As a premium content marketing provider in the alternative asset industry, we pride ourselves on offering expertise and quality that distinguishes us from others in the field.

    Our team consists of highly skilled professionals with advanced degrees in research methods.

    We bring unparalleled levels of industry knowledge, data-driven writing, and versatile copywriting skills to the table.

    Our track record as internationally published journalists, peer-reviewed academics, award-winning fiction writers, and proven copywriters showcases our commitment to excellence.

  • By choosing our content marketing services, CMOs in the financial services sector can gain a competitive edge.

    We understand the unique challenges and requirements of the alternative assets space.

    Our expertise in fintech, alternative asset investment, private equity, and blockchain enables us to create compelling content that resonates with your target audience.

    When you partner with us, you benefit from meticulously researched content that positions your brand as a leader in the market.